1. SEO Consulting
How: Work with businesses to improve their rankings, traffic and conversions.
How to Find Clients: LinkedIn, Upwork, Freelancer.com or direct outreach to businesses.
Pricing: Per hour ($100-$500/hour) or on a monthly retainer ($2,000-$10,000+).
2. Start an SEO Agency
How: Scale up by hiring a team and offering full-service SEO packages.
Services: Technical SEO, link building, content marketing, local SEO, etc.
Earnings Potential: Six to seven figures.
3. Rank & Rent Websites
How: Build niche websites, rank them with SEO and rent them out to businesses.
Example: Rank a local plumber website and rent it out for $500-$2,000/month.
4. Affiliate Marketing (SEO-Optimized Sites)
How: Build high-ranking niche websites and monetize with affiliate products.
Best Niches: Finance, health, tech, SaaS, product reviews.
Earnings Potential: $5,000-$50,000+ per month.
5. Sell SEO Courses & Coaching
How: Teach SEO through courses on Udemy, Teachable or your own site.
Earnings Potential: $50-$500 per course; six figures with a big audience.
6. Link Building
How: Sell high-quality backlinks (guest posts, niche edits, HARO links).
Earnings Potential: $100-$1,500 per backlink or $5,000+ per month.
7. Flip Websites (SEO-Optimized Sites)
How: Buy undervalued websites, improve their SEO and sell for profit.
Where to Sell: Flipper, Empire Flippers, Motion Invest.
Profit Potential: 20x-40x monthly revenue.
8. Local SEO
How: Help small businesses rank in Google Maps & local searches.
Best Clients: Dentists, lawyers, contractors, realtors.
Earnings Potential: $500-$5,000 per month per client.
9. SEO SaaS Tool
How: Build a tool that automates SEO tasks (keyword research, audits, tracking).
Example: Ahref, SEMrush or small niche tools.
Earnings Potential: High if scaled.
10. Monetize an SEO Blog or YouTube Channel
How: Share SEO insights and monetize via ads, sponsorships and affiliate links.
Earnings Potential: $5,000-$50,000/month with good traffic.
Bonus Tip: Stack Multiple Income Streams
To maximize earnings, combine multiple methods (e.g. consulting + affiliate marketing + courses).
Which one of these interests you the most?
Help local businesses establish their online presence
I have an extensive case study about this project. But, I want to briefly explain what I did to help my client move his local business online:
1. Competitor and keyword research. I used Ahrefs to examine the local competition and conduct keyword research.
2. We set up measurable goals to track the onsite conversion rate and understand user behavior.
3. I created a website in Wix and filled it with optimized content. A yearly Wix fee was €150, but I stumbled upon a 50% one-time discount and purchased the yearly plan for €75. Here is what the price covered:
- A website drag-and-drop builder.
- The basic SEO optimization toolkit (for meta titles, descriptions, and URLs).
- The customer relationship management system (CRM).
- The basic data tracking tools.
- Ten gigabytes of data storage.
- A custom domain name and free hosting for a year.
4. I set up Google My Business account to improve the website’s visibility in search and help customers find relevant information easily.
5. I set up Google Ads for the client. Guess what? We were among the first ones running ads for our target keywords.
These steps might seem complicated at first glance. In reality, they are not. Setting up someone’s website can be a valuable experience for you and a stepping stone on the way to starting your own SEO business.
2. Start SEO business — Own website
Do you feel confident creating impactful content that ranks high and drives results? Well done!
Now, it’s time to create your own digital business that will support you financially and grant you freedom. How to start an SEO business, you ask me? I tell you — launch your own website.
Don’t rush to say “no” just yet. Think about it this way.
You already know how to write content that ranks high in search engines. You helped your clients create impactful content to grow their businesses. Now, it’s time to think about yourself, no?
Launching a website is a short-term hustle, while running a successful online business is a long-term gain and a full-time occupation that brings joy and money.
I spent roughly $200 to set up selfmademillennials.com. I bought a design template and set up services from a third party.
I could easily use a free template and start my WordPress blog. However, I decided to delegate this task and focus on what I can do best — SEO writing.
There are so many ways to make money with SEO if you run a website:
- Affiliate marketing ( I made $1k+ in affiliate commissions in January 2025)
- Sponsored backlinks
- Paid mentions
- Google AdSense monetization program for publishers
- Selling your products/services
- Etc.
Focus on low-competitive keywords and consistently create valuable content — this is a quick recipe to growing a website from zero to hero.
3. Start SEO business — Own agency
Wondering how much do SEOs make? Get ready! The following numbers might surprise you.
On average, agency SEOs bill their clients around $119 per hour and make roughly $1179 per client, according to the BrightLocal study.
A typical yearly freelance SEO salary is $54,339 in the USA, according to Indeed. Upwork, however, states you can make $15-$35/ hour by doing SEO.
There is a huge potential for monetizing your skills and making big money from SEO by scaling your business.
Think about it this way.
How much money can you make working as an SEO specialist at a full-time job? Perhaps a couple of thousands of dollars per month.
If you are good at SEO and run your own agency, you can double or even triple your earnings!
Nail Patel, a famous SEO guru, started an SEO agency that made him $10,000 to $20,000 a month in the first year! Later, he managed to scale it to an astonishing seven-figure revenue a year!
The sky’s the limit when it comes to making money from SEO.
When starting your SEO business, you should always remember this: your agency will be as good as its people!
Making money online with SEO — how to know if it is for you?
Those who want to succeed in SEO are ready to accept the rules and play the game long-term.
Many people are obsessed with the perks they can get if they work long enough on their websites, but only a few are willing to follow the rules and wait.
SEO can be your passion and profession if you are willing to do the following:
- Research, collect, and analyze data every day!
- Write at least 1000 words daily, publish optimized content, and track its performance.
- Work 60 hours a week instead of 40 hours.
- Being not afraid to dig into unknown fields, discover issues, and develop new solutions.
- Never stop learning!
- Be ready to talk (a lot!) with other webmasters.
- Struggle, but never give up because of interim failures.
2 questions to ask yourself before starting an SEO business
Is SEO dead?
As a marketer, I often hear, “ Is SEO dead?” “Is SEO still relevant?” “Are websites dead?” “Google is dying. What’s the next big trend?”
I doubt all those people follow the latest news, though. Let me quote the Search Engine Optimization Services Global Market Report 2021:
“The global search engine optimization services market is expected to grow from $46.66 billion in 2020 to $50.45 billion in 2021 at a compound annual growth rate (CAGR) of 8. 1%.
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges.
The market is expected to reach $103.24 billion in 2025 at a CAGR of 20%.”
Manifest, a B2B rating platform, surveyed around 500 small business owners to learn that roughly 50% of small businesses invest in SEO. Still, 24% said they plan to start doing so the following year.
Now, let me ask you one question after you read this: Is SEO worth it?
Once you see the research-based data, it does not seem SEO is dead anymore. I highly encourage you to critically assess the information you read. Otherwise, you risk missing out on some great opportunities!
How long will it take to make money from SEO?
here are two ways to monetize your SEO skills:
- Quick way: by selling your skills
- Long way: by starting an SEO business. For instance, a website.
From my experience, you need to wait at least a year to start ranking with your content on the first search engine results page.
I launched this website in August 2021.
Here’s what I achieved by running my website as a side hustle as of February 2025:
- 10k+ monthly traffic
- 90 indexed pages
- $1k+affiliate commissions monthly
Need help writing optimized content for your website?
As an SEO writer, I can help you with keyword research, on-page optimization, and technical SEO.
I can write about general and niche topics, such as user experience design, search engine optimization, and web development, to name a few